Images courtesy of macys.com
obsession name: Alberta Ferretti for Impulse Dress, Sleeveless V Neck Floral Printed Maxi
purchased from: Macy’s stores, or macys.com
why the obsession:
I absolutely love designer collaborations. Right now, I *can* technically say that I have Missoni, Jason Wu and Karl Lagerfeld pieces in my closet, and did not spend thousands of dollars for it (ok, maybe just hundreds). Either way, designer collaborations provide a great way for shoppers to own little pieces of fashion heaven, at a fraction of its normal cost (although, if you happen to get unlucky and have to buy these pieces through eBay – good luck. Some of these hoarders buy the store’s entire stock and resell them on eBay at a way marked up cost). In any case, right now, I’m PARTICULARLY obsessing over Macy’s collaboration with Alberta Ferretti – to be more specific, this sleeveless V-neck floral printed maxi. How lovable is this dress? (also priced at only $99, which if you compare to the fact that a dress from her normal collection is at $1,395 for a short satin dress, is quite a steal) First off, I live in Florida, and let me tell you something – it can get REALLY hot here, especially around the summertime. I feel that this dress is such a great Florida summer outfit – the best time for really flowy, airy outfits. Maxis work so great in Florida because it is the ultimate day to night outfit. You can easily wear this maxi during the day as you walk along beachy shores, but the long lengths make it acceptable to a more formal night setting. I’m also obsessing over the “asian”/”geisha” feel of this maxi. The white-hot pink-orange flowery design reminds me of a pattern that I would see on a kimono. And even though it’s a flowery dress, it’s not a cheesy, cutesy flowery pattern, but definitely feels grown-up and modern. The ruching on the top is just icing on the cake. The only thing that could make this dress better (if that is possible) is a margarita on one hand and if I actually were in the Caribbean on vacation rocking this dress.